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The 2024 Ford Puma: A Stylish, Tech-Savvy Crossover Ready for Every Adventure
The Ford Puma has made waves in the automotive world since its reimagining as a compact crossover, and the 2024 iteration takes things to an entirely new level. Blending cutting-edge technology, sporty styling, and a highly versatile interior, the new Puma solidifies its status as the go-to choice for city drivers and weekend adventurers alike.
 
Prices start from around £26,500.00, the 2024 Puma caters to a wide audience, offering an accessible entry point while packing premium features into its higher trims. From its intelligent driving aids to its innovative storage solutions, the Puma is a crossover designed for the demands of modern life. 
 
Striking Design Meets Urban Sophistication
The new Puma’s exterior strikes the perfect balance between sporty and sophisticated. With its coupe-inspired silhouette, the Puma retains its signature charm while introducing contemporary updates that make it even more head-turning. The latest design tweaks, including a refreshed grille and updated LED headlights, further enhance its visual appeal.
 
Customers can choose from a palette of six exterior colours, including the newly introduced Cactus Grey, which adds a trendy edge to the Puma’s already stylish appearance. Unique front bumper designs and alloy wheel options for each trim level allow buyers to personalize their Puma to suit their style.
 
A Driver-Centric Interior
Step inside the new Puma, and you’ll immediately notice the attention to detail and user-centric design. The cabin’s focus is on creating a calm, intuitive, and connected environment.
 
Tech-Focused Layout
The dashboard is dominated by two high-definition screens: a 12.8-inch digital instrument cluster and a 12.0-inch centre touchscreen. The screens are mounted high and angled towards the driver, creating a cockpit-style feel that enhances both usability and aesthetics. Physical buttons are kept to a minimum, giving the interior a clean and uncluttered look.
 
Enhanced Connectivity
The Puma is equipped with Ford’s latest SYNC 4 infotainment system, which boasts twice the computing power of its predecessor. Wireless Apple CarPlay and Android Auto come as standard, allowing seamless integration of smartphones. Additionally, Alexa Built-in offers voice-activated assistance, enabling drivers to manage tasks like checking the weather, adding items to a shopping list, or playing music—all hands-free.
 
Comfort and Convenience
Comfort is paramount in the new Puma. A sliding centre armrest, sporty two-spoke flat-bottom steering wheel, and optional B&O sound system ensure every drive is enjoyable. Heated seats and a heated steering wheel are available with the Winter Pack, making even frosty mornings more bearable.
 
Practicality Redefined: The MegaBox
Ford’s innovative MegaBox continues to be one of the Puma’s standout features. Hidden beneath the boot floor, this 80-litre waterproof storage compartment is perfect for storing muddy boots, wet gear, or even ice-filled coolers. A drain plug makes cleaning the MegaBox a breeze, ensuring it’s ready for your next adventure.
 
With all seats in place, the Puma offers 456 litres of boot space, accommodating everything from groceries to golf clubs. Fold down the rear seats, and you’ll unlock even more room for larger items. Whether you’re packing for a road trip or tackling a DIY project, the Puma has the flexibility to handle it all.
 
The 2024 Ford Puma is packed with tech to make every journey safer and more convenient. Key features include:
Intelligent Adaptive Cruise Control with Stop & Go and Lane Centring, which adjusts speed based on traffic and keeps you centred in your lane.
Predictive Speed Assist, which automatically slows the car for junctions, bends, and roundabouts.
A 360-degree surround-view camera system to simplify parking and tight manoeuvres in busy urban environments.
Dynamic Matrix LED Headlights, which shine light into corners to improve visibility at night.
Ford has clearly prioritized safety and convenience, making the Puma one of the most user-friendly crossovers in its class.
 
Performance That Packs a Punch
Under the bonnet, the Puma offers a range of EcoBoost Hybrid engines that blend performance with efficiency. These engines use a 48-volt mild hybrid system to provide an extra boost during acceleration while improving fuel economy. The range-topping Puma ST Powershift ups the ante with a sporty chassis, 170 PS, and a responsive seven-speed automatic gearbox.
 
While the hybrid engines are perfect for city driving and long commutes, eco-conscious drivers can look forward to the fully electric Puma Gen-E, set to be unveiled later this year. With zero tailpipe emissions and cutting-edge battery technology, the Puma Gen-E promises to bring sustainability to the crossover segment without compromising performance.
 
Trim Levels and Personalisation
The 2024 Ford Puma is available in four main trims: Titanium, ST-Line, ST-Line X and ST. Each trim offers a unique combination of features and styling elements, ensuring there’s a Puma for every driver.
ST-Line X
We tested the ST-Line X, and it’s clear why this trim is a popular choice. With its sporty accents, premium materials, and advanced features, the ST-Line X feels like a premium vehicle at a competitive price point. Our model came equipped with:
1.0-litre EcoBoost Hybrid engine producing 125 PS
Matrix LED headlights
Panoramic sunroof
Driver Assistance Pack, which adds enhanced safety features like Rear Cross Traffic Braking
At £32,500, this trim delivers exceptional value for money, offering luxury features typically found in higher-end vehicles.
 
Comparison: New Puma vs. Outgoing Model
The latest Puma represents a significant step forward, especially in terms of technology and driver assistance. Here’s how the new model stacks up against its predecessor:
Feature New Ford Puma Outgoing Ford Puma
Connectivity 5G FordPass Connect 4G FordPass Connect
Infotainment SYNC 4 with 12-inch touchscreen SYNC 3 with 8-inch touchscreen
Driver Assistance Predictive Speed Assist, 360-degree camera, Reverse Brake Assist Rear-view camera, BLIS
Lighting Dynamic Matrix LED, Predictive Dynamic Bending Light Fixed LED with Auto High Beam
Interior Comfort Sliding armrest, 12.8-inch instrument cluster 12.3-inch instrument cluster
Practicality 80-litre MegaBox, 450+ litres of boot space Same MegaBox, slightly less boot space
 
The Puma is ideal for drivers who want the practicality of an SUV in a compact, city-friendly package. It’s equally suited to young professionals, small families, and empty nesters looking for a versatile car that doesn’t compromise on style or tech. The addition of the Puma Gen-E later this year will also attract eco-conscious drivers who want to reduce their carbon footprint without sacrificing performance or functionality.
 
Final Thoughts: The Future of Compact Crossovers
The 2024 Ford Puma is a shining example of how far compact crossovers have come. With its innovative features, sleek design, and forward-thinking powertrains, it’s clear that Ford has created a vehicle that’s as fun to drive as it is functional.
 
Whether you’re navigating city streets, heading out on a road trip, or simply tackling the demands of everyday life, the new Puma is ready to rise to the occasion. And with the promise of the Puma Gen-E on the horizon, this crossover is as future-proof as they come.
 
 
@FordUK #fordpuma #puma #evanshalshaw
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Northern Group of Motoring Writers NGMW 

Members of The Northern Group Of Motoring Writers