PSA owners of both Peugeot and Citroen are set to acquire GM owned Vauxhall / Open. News broke earlier this week and has been confirmed by both parties, however both stressed the outcome is not certain and stress that an arrangement has not yet been reached.
This merger will mean two things, firstly it would make PSA the second largest automotive manufacturer in Europe, behind Volkswagen group. Secondly that GM would no longer be apart of the European car market. In the past 10 years GM have began to withdraw their position within the European market starting with SAAB. This is understandable as Europe is no longer a profitable region for the automaker.
What will this mean for consumers though? Vauxhall will almost certainly go in a similar direction to Citroën, gradually we would see parts from PSA car brands start appearing on Vauxhall models, before eventually becoming rebranded Citroens and Peugeots. Components such as engines, gearboxes and chassis would be carried over to Vauxhall.
Is this a bad thing? Vauxhall have slowed there development of there cars recently. Understandable considering their minimal profit margin. This would allow development of the models to be more viable as PSA would be able to maximize their return on investment on new technologies.
Could you see these Vauxhall models being slowly transformed?
Corsa – Peugeot 208
Astra – Peugeot 308 – Citroën C4
Insignia – Peugeot 508
Adam – Peugeot 107 – Citroën C1 – Toyota Yaris
Mokka – Peugeot 2008
Zafira – Citroën C4 Grand Picasso - Peugeot 5008
Let us know what you think, is this a good thing?